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Best Brand Campaign	The Alireza Mahmoodshahi Technology Foresight Award
Best Content Service	The New Shores Award - New!
Best Customer Care	Best Wholesale Carrier
Best Cloud Service - New!	Best Global Operator*
Best Mobile Operator - free to enter for invited companies	Project of the Year - New!
Best New Service: Consumer - New!	The Green Award
Best New Service: Enterprise - New!	The Social Contribution Award - New!
Best Operator in a Developing Market	Team of the Year
Plus, two industry voted categories:	The Users' Choice
	CEO of the Year

 

Open to

All operators and service providers: inc. fixed, mobile and wholesale.

About this category

This category will recognise the carrier or service provider that has been most effective in
creating a compelling brand for its products or services in one or more branches of the media. In this category we will accept printed or audio/visual supporting material from the campaign for review by the judging panel. Please email supporting material to wca@totaltele.com

Criteria

Brand campaigns must have been launched or running during the period 1 January 2010 to 30 April 2011. Entrants should provide details of:

• Reason for the campaign(s)
• The rationale behind choice of media, company or service name/ slogan, etc
• Scope and target audience
• Stated business objectives behind the campaign
• Results - Raised brand awareness and positive impact on market share, valuation or
bottom line.

If you are entering this category, you should address the following points:

• What is the name of your brand? What does it stand for?
• What have you done to develop your brand in the past 12 months? How will this add to the
value of your brand?
• Briefly explain your brand campaign and the product(s) it was/is promoting
• How will this campaign improve the brand perception of your product(s)/service(s)?
• What were the demonstrable results of the campaign?

Open to

Fixed and mobile operators, service providers and all content providers.

About this category

The winning company will have launched or marketed commercial content-based services that have achieved success in the marketplace between 1 January 2010 to 30 April 2011. The content service may be residential or business-focused.
 

Criteria

For the Best Content Service award, companies should:

• Describe a content-based service which has produced a commercial return
• Show how they planned the launch and marketing of the service to take account of
demand for content services
• Show how the product or service was especially suited to the communications network and
the end-users to whom it was delivered
• Show how they achieved success and recognition for the product or service
• Demonstrate innovation in approach, pricing and technology
• Give evidence that the product or service produced new revenues.

If you are entering this category, you should address the following points:

• What is the name of your content service and when was it introduced? What does it do?
• Why did you introduce this new service? How did you introduce this service to the market?
• What is special about your service for end-users? What features make your new service
stand out from the competition?
• How many subscribers does your content service have? If applicable, how many contracts/
partnerships have you signed to enable others to offer the service to their subscribers?
• What revenues does your service generate? What revenues do you expect it to produce in
the next three years?

 

> Enter now

Open to

All fixed and mobile operators and providers of cloud services.

About this category

The winning company will enter a cloud service or portfolio of services that was commercially
available via public or private cloud during the period 1 January 2010 to 30 April 2011. The
service(s) can be targeted at either business or consumer markets.

Criteria

Entrants should be able to demonstrate:

• Unique features that make the service stand out from the competition
• Clear benefit from offering the solution as a cloud service
• How this service addresses demand/trends in the target market
• New thinking in design, development, usability and market appeal
• Evidence that the cloud service has been successful in terms of revenue-generation and/or
customer take-up.

If you are entering this category, you should address the following points:

• What is your cloud service and when was it introduced? What does it do?
• Why did you introduce this service?
• What features make your new service stand out from the competition and from non cloudbased solutions?
• How many users does the service have?
• What revenues does the service generate?
• What other benefits does it bring to the business?

 

> Enter now

 

 

Open to

This category is open to invited operators only. There is no charge for entry. Mobile service
providers, including operators of mobile communications networks and mobile virtual network operators (MVNOs), with national and/or international business and operations. This category is NOT open to manufacturers or vendors of equipment.

About this category

We are looking for the best and most innovative – although not necessarily the largest –
mobile operator. Entrants will be evaluated in terms of their ability to drive ARPUs, create
value-added services, and develop their business by moving into new areas or through
service innovation. The best mobile operator need not be the owner of the network. The
judges will be seeking evidence of performance in the period 1 January 2010 to 30 April 2011.

Criteria

The Best Mobile Operator will be judged according to:

• Sound performance, competitiveness and consistency with clear direction and strategic
vision
• Development of new and innovative business models and relationships throughout the
value chain
• Provision of strong and attractive service offerings
• Reliability, pricing and customer service
• Evidence of a coherent roadmap for developing and driving the business forward.

If you are entering this category, you should address the following points:

• What is the name of your mobile service? What market[s] do you operate in?
• Who are your customers? Why do they use your mobile service and not other mobile
services?
• What features make your operation stand out from the competition? How have you
responded to customer and/or market changes?
• What have you done to improve your mobile service experience in the past 12 months?
What revenues does your service produce? 

If you have been invited to enter Best Mobile Operator, please submit your entry as a text document to wca@totaltele.com

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Open to

All fixed and mobile operators and service providers that have launched a new service for
consumer/domestic users over the period 1 January 2010 to 30 April 2011.

About this category

This category will recognise the carrier or service provider that has launched, during the
specified period, what the judges consider to be the best new service for the consumer
market.

Criteria

Entrants should be able to:

• Explain the unique features that make the service the best of the new crop
• Describe how this service addresses demand/trends in the consumer space
• Outline any new technology and/or service aspects involved
• Demonstrate new thinking in design, development, usability and market appeal
• Show evidence that the new service has been successful in terms of revenue-generation
and/or customer take-up.

If you are entering this category, you should address the following points:

• What is your new service and when was it introduced? What does it do?
• Why did you introduce this service?
• What features make your new service stand out from the competition?
• How many end users does the service have?
• What revenues does the service generate?
• What other benefits does it bring to the business?

 

> Enter now

 

Open to

All fixed and mobile operators and service providers that have launched a new service for
business customers over the period 1 January 2010 to 30 April 2011.

About this category

This category will recognise the carrier or service provider that has launched, during the
specified period, what the judges consider to be the best new service for enterprise/business
customers.

Criteria

Entrants should be able to:

• Explain why you launched this service and how it addresses a particular market need
• Outline any new technology and/or service aspects involved
• Demonstrate new thinking in design, development, usability and market appeal
• Where possible, show evidence that the new service has been successful in terms of
revenue-generation and/or customer take-up.

If you are entering this category, you should address the following points:

• What is your new service and when was it introduced? What does it do?
• Why did you introduce this new service?
• What features make your new service stand out from the competition?
• How successful is your service? How many businesses/end-users have signed up?
• What revenues do you expect this service to produce in the next three years?

> Enter now

 

Open to

All fixed and mobile operators and service providers with all or part of their business within
what is widely recognised as a developing market.

About this category

The winner of this category will be the operator that has best used or overcome developing
market characteristics to achieve commercial success and demonstrated development in
their market during the period 1 January 2010 to 30 April 2011.

Criteria

Entrants should be able to:

• Demonstrate local investme
nt in infrastructure and/or employment
• Provide evidence of growth, performance and current or projected profitability
• Demonstrate an innovative or market-leading strategy designed or adapted for specific
conditions in a developing market.

If you are entering this category, you should address the following points:

• Which market(s) does your entry cover?
• What are the main characteristics of the developing market(s) in which you operate/why is it a developing market? How do you meet the specific requirements of the market?
• What makes your operation innovative or market leading? Give examples and testimonials
that show how you have responded to customer and/or market changes.
• What investments have you made in your operation and the market? How do you maintain
and improve quality of service?
• What revenues does your operation produce? How do you intend to grow revenues and/or
business from your market over the next three years?

 

> Enter now

Open to

All fixed and mobile operators and service providers, either alone or in partnership with
vendor(s) and/or software developers.

About this category

This award will go to the individual or organisation that has shown the greatest foresight in
developing or fostering the development of a technology used or able to be used in delivering or receiving communications services via carrier networks. This award is for an operator or service provider and must demonstrate a technology developed or commercially deployed during the period 1 January 2010 to 30 April 2011.

Criteria

Entrants should be able to demonstrate:

• The development of a technology with potential for far reaching effect on business or
consumer markets
• That the technology and/or its application is the original work of or has been specifically
developed for the entrant, and that they are not simply implementing another company’s
technology
• That it represents an innovative approach to an existing aspect of communications
networks or services, or opens up an entirely new area
• That the technology works and has potential in a commercial environment.

If you are entering this category, you should address the following points:

• What is the name of your technology? What does it do?
• How does your technology or product help end users and/or companies do business with
their customers or clients? Why should they buy it?
• What features make your technology easy to use or install?
• What features make your technology stand out from other technologies that do a similar
job?
• What revenues do you expect your technology to produce? How do you intend to grow
revenues and/or business from your technology or product over the next three years?
 

> Click here to read more about Dr Alireza Mahmoodshahi
> Enter now

 

Open to

All fixed and mobile operators and service providers.

About this category

The judges will be looking for the operator/service provider that has most successfully
developed their business into a new vertical or that has successfully evolved their business
through merger, acquisition, geography or structuring.

Criteria

Entrants should be able to:

• Show evidence of how the entrant has successfully developed their business model away
from their original business
• Demonstrate how the new direction adds to and works with the core business
• Explain future plans to follow through on the new business area, merger, acquisition or
restructuring for long-term growth

If you are entering this category, you should address the following points:

• Briefly describe the new direction your business has taken
• Why is it a particularly good fit as a development of the original business?
• What competitive benefit(s) does this move bring?
• What benefit(s) does this new direction bring to your existing customers? How does it
benefit any new customers?
• What revenues or growth in customer base has the development created?

> Enter now

Open to

Wholesale telecoms providers in wireline, fixed wireless, mobile or converged markets.

About this category

The judges will be looking for the most innovative business model, successful partnering
strategy or new technology deployment behind the most successful wholesale carrier
business. They will take into account revenue growth and other KPIs, but the judges will
be looking primarily for evidence of innovation. The entry must showcase successes in the
period 1 January 2010 to 30 April 2011.

Criteria

Entrants should be able to provide evidence of:

• A national, regional or global business with a focus on growth sectors and/or markets
• Differentiation in areas such as cost, quality, connectivity, geographical reach, level of
service and/or customer care
• Retail partner appeal and satisfaction
• Technology and/or business innovation.

If you are entering this category, you should address the following points:

• What is your wholesale business called? Where does it operate?
• How many carriers/service providers and/or users take your wholesale service? What do
they spend with you?
• Why do your customers use your service? What does it do for them that other wholesale
services do not?
• What features make your wholesale service stand out from the competition? Give examples of new business won.
• How do you intend to grow revenues and/or business from your wholesale service over the
next three years?

> Enter now

 

Open to

All fixed and mobile network operators or service providers, who can demonstrate
organisational strategy and services of a truly global standard.

About this category

Traditional values such as quality of service, reliability, and customer service always score
highly in this category. These are likely to be weighed against a strong service portfolio,
technological innovation, evidence of strong and disciplined management providing a sound
business footing, and strategic direction and future scope for development of the company.
Judges are looking for evidence relating to the period 1 January 2010 to 30 April 2011.

Criteria

Entrants for Best Global Operator will be judged on the degree to which they fulfil the following conditions:

• Address customer needs in terms of quality, reliability and customer service
• Provide strong and innovative service offerings
• Show sound management, clear strategic direction and strong performance
• Demonstrate revenue generation/growth.

If you are entering this category, you should address the following points:

• What is the name of your operation? When was it launched?
• Who are your customers? Why do they use your service? What do they say about it?
• What features make your operation stand out from the competition? How have you
responded to customer and/or market changes?
• What investments have you made in your operation in the past 12 months? How do you
maintain and improve quality of service?
• What revenues does your service produce? How do you intend to grow revenues and/or
business from your operation over the next three years?

 

> Enter now

Open to

Any operator or service provider that initiated a major project or partnership during the period 1 January 2010 to 30 April 2011. The project could be to develop a particular service or technology, to address specific customer needs, or to broaden the applicant’s business into new areas. This category is open to all industry partnerships in which a telecoms operator plays a key role. It does not extend to simple equipment supply deals, e.g. a vendor providing an operator network equipment or software.

About this category

This category rewards high standards in system or business process integration services,
project services delivery and project management in a communications networking
environment. The award will go to the entry that demonstrates the strongest skills and best
results in managing their project providing demonstrable results during the period 1 January
2010 to 30 April 2011.

Criteria

Entrants should be able to:

• Demonstrate that they have met or exceeded the customer’s (internal or external)
requirements e.g. for completion times, cost, or operational outcome
• Show how they met the requirements given in the RFP or project brief
• Outline the management controls that ensured the successful completion of the project
• Provide evidence of the outcome and results from the project including exceeding
benchmarks if appropriate
• Show how they gave feedback to the customer or stakeholders and how they kept the
customer informed of the financial and operational benefits of their investment.
 

If you are entering this category, you should address the following points:

• What is the name of your project? What is it designed to achieve?
• Which organisations and/or departments are involved?
• Briefly describe the planned stages in your project. How does it reach the stated aim?
• What management controls were put in place throughout your project?
• How did you measure performance at key stages in your project?
• How has your project benefited your customer? Give examples of communication and
feedback from the customer.
• How do you measure the success of your project? Describe and quantify the results or
outcome against these criteria.

> Enter now

 

Open to

All fixed and mobile operators and service providers.

About this category

In this category the judges will look for evidence of significant progress in green/
environmental policies and programmes during the period 1 January 2010 to 30 April
2011. Successful companies will be able to demonstrate well designed and successfully
implemented ‘green’ programmes, delivering tangible and quantifiable results. We are
especially interested in plans that show reductions in carbon emissions with new workplace
tools (reducing travel), reducing power consumption (in data centres, network equipment and at HQs and other offices), taking part in recycling efforts by reducing waste produce, and
other examples of green telecoms.

The winning company should demonstrate green products and services from a company
practicing what they preach.

Criteria

Entrants should be able to demonstrate:

• The nature of the green/environmental programmes
• A measurable programme, delivering against and reaching set targets for improvement.
• Future plans to continue to address green issues
• How your programme has benefited customers/end users, employees, and the wider public
• How green programmes have lead to cost savings.

If you are entering this category, you should address the following points:

• What is the name of your environmental programme? When was it launched?
• What issues are addressed by your programme? How do these benefit stakeholders?
• How do you measure the success of your programme?
• How successful have you been to date?
• How do you assess future green requirements?
• What business benefits have you seen from your focus on environmental responsibility?

 

> Enter now

Open to

All fixed and mobile operators and service providers.

About this category

The Social Contribution Award will go to the company that best demonstrates the positive
impact it has had on the market(s) in which it operates. This could include the extension
of communications services to remote or unprofitable areas, the creation of jobs in a local
market, or initiatives to improve the quality of life in a community, such as healthcare,
education or financial services.

Criteria

Entrants should be able to demonstrate:

• How their programme has created a material benefit for the community it is aimed at
• A measurable programme, delivering against and reaching set targets for improvement
• Future plans to continue to address social issues
• How your programme has benefited the community, employees, and the wider public
• Whether a social contribution programme has delivered fringe business benefits.
 

> Enter now

 

Open to

All fixed and mobile network operators or service providers.

About this category

This award recognises a team (or group of teams) within a telecoms operator/service provider that made a difference to the business or a specific aspect of the business during the period 1 January 2010 to 30 April 2011. Teams may come from any part of the business or any discipline, for example sales, marketing, technical, or customer service. The judges will look for demonstrable innovation, creativity and outstanding effort in developing new contracts, partnerships or product/service rollout.

Criteria

Précis, including:

• Name of nominee(s) or team
• Company worked for
• Job or team description
• 100 word summary of why they deserve to win the award.

Name up to three projects or ventures that this team has been involved with (no more
than 200 words each), detailing:

• The partners involved
• Objectives
• How they were managed and monitored
• Outcome
• Evidence of original or innovative approach by individual or team.

> Enter now

 

The User’s Choice Award is presented based on extensive end user research carried out in conjunction with Telemark Services. Research is carried out amongst multinational businesses and enterprises in more than 30 countries - over 1,000 respondents participate in total.

The research creates a satisfaction index based on 20 performance measures to create a rank of global service providers. The shortlist (top ranked companies) is published with the World Communication Awards shortlist and the winner named on the night.